considertheaesthetic:

& SMITH did a fabulous job capturing LUX* Island Resorts ideals in this bright and vibrant branding. 

I’m not always drawn to really bright and busy designs because I often thing they are just that, busy. They always seem so cluttered and obnoxious. Even though this branding is slightly obnoxious with it’s drastically bright colors, it somehow works. Everything flows so well, and all the pieces have the perfect balance of white and color. Really well done. 

This post is posted on Saturday 21 April 2012.
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